Cold Calling vs. The Economy (Is It Really Necessary?)

   In my previous post I briefly mentioned that I was required to make cold calls to bring in sales for the company that I worked for. That was not my first job where I was required to make these types of calls. At one point I worked for a wireless company selling phones and plans and every once in a while this meant I had to call customers to update their plans. Don't businesses know cold calling is not economical anymore? Why waste money on something most people have taken measures to avoid? Let's go into detail.

This Blog Post is Brought to You by The Letters That Create The Words Customer Service (or in other words, the longest blog post title in possibly the history of the internet)

   I am a huge advocate of treat the customer the way that you would like to be treated. I don't care if I am getting a mortgage through your bank or if you are handing me a greasy bag of fried food from a drive thru window.  I want to be treated with a smile and a sense that you like your job. I like to walk into businesses and be acknowledged.  A smile and simple "Hi, how are you today?" would more than suffice. With the right attitude those words have a huge impact on the way people view your business and employees.